Regarding Fitzpatrick’s Planned Obsolescence (2011), which functions as both diagnostic and prescriptive of the current state of academic publishing, the touting of the public blog and the practice of blogging features quite prominently throughout. Positioned as appropriately resuscitative to the grim fate that awaits (or is already here!) scholarly publishing, in addition to questions of authorship and digital technologies, the emphasis on blogging, as opposed to other modes of public writing and expression, gave me considerable pause.
With specific respect to authorship, Fitzpatrick celebrates the blog, both its design and function, because of its promotion of collaboration. She argues that scholarship, “even in fields in which sole authorship is the norm, has always been collaborative,” (12) and what blog platforms and the practice of blogging allows is for peer review in process and the public evolution of ideas. This quality seemingly responds to those scholars who feel “over-isolated, longing for new modes of collaboration and discussion,” marking a revival of the “coffee-house model of textual circulation,” (108). And while there is nothing inherently wrong with this advocacy of blogging, particularly for established scholars, comfortably situated within tenured positions or those who have already negotiated the “publish or perish” demands of academe, Fitzpatrick largely assumes the (superior) value of blogging for students and younger scholars.
Pedagogically, blogging is often extended as an opportunity for students to make their work public and interact with each other’s writing in a forum that is presumed “native” to their generations. Similarly, blogging is promoted as a digital alternative to traditional scholarly writing, allegedly emphasizing process over product, and is often embraced by institutions who provide platforms for such work to be published. Because of its digital nature and the “technologies of searching, filtering, and archiving that have developed across the web,” confirming a “surprising durability” (6), blogging has been effectively elevated to and enfolded in the academic milieu.
Where I struggle with this promotion of blogging as both antidotal to the demise of academic publishing opportunities and platforms as well as a significant methodological and pedagogical tool, is the perceived lack of consideration regarding the “substitut[ion] of one set of sign systems, meaning-making strategies, and communicative technologies for another while working to denigrate what has come before (Shipka, Transmodality in/and Processes of Making: Changing Dispositions and Practice). The mere inverting of existing hierarchies is hardly an intervention in those systems of power and knowledge that bolster the academy.


